The WA Supplier Making Waves

Every great dish has a story — and so does every great producer. As Cabin Fever rolls into the South West this winter, we’re celebrating the legends who bring purpose, passion and a sense of place to what we eat.

One of those legends? Endeavour Foods — an independent, WA-owned seafood supplier that’s spent the past two decades backing local fisheries, sustainable practices, and strong relationships across the industry.

They’ve been building a better kind of seafood supply chain — one that’s fair, future-focused, and rooted in real relationships. No smoke and mirrors. Just exceptional seafood, thoughtful systems, and a team who genuinely give a damn.

Here’s why their story’s worth telling.

They Walk the Talk on Sustainability

Plenty of businesses talk about sustainability. Endeavour just does it.

They:

Power their O’Connor facility with solar panels (144 of them, to be exact).

Turn fish offcuts into certified organic fertiliser through a smart partnership with Marine Solutions WA — cutting waste while backing regenerative farming across WA.

Use recycled cardboard boxes for metro deliveries, and recycle polystyrene through local legends Claw Environmental — where it’s repurposed into practical stuff like coat hangers and mouldings.

Back fishers who follow science-backed quotas, seasonal rules and low-impact fishing methods.

It’s not flashy. It’s just what happens when you care about the long game.

Recycled cardboard, packed with care. Credit: Endeavour Foods.

They’ve Got the Backs of Fishers and Chefs

Endeavour was founded by former fisherman John Sharland — someone who’s seen the seafood industry from the deck up. After years of hauling in catch on the wild seas off the UK coast, and later working behind the scenes in distribution, John realised the biggest challenge wasn’t just the fishing — it was what happened after. Unfair deals, unreliable buyers, and too many people cutting corners in the name of profit.

So, he flipped the script.

He set out to build a business that respected the hard work of fishers, gave chefs confidence in every delivery, and kept the whole process grounded in transparency and trust. Not buzzwords — just a better way to do business.

Today, Endeavour supports fishers with steady, respectful demand for their catch — and keeps chefs stocked with premium seafood they can count on, week in and week out.

The result? A supply chain that’s less about spreadsheets and more about real relationships. No last-minute drama. No mystery boxes. Just good seafood, delivered properly.

A family business. Founder John Sharland and GM Sophie Sharland. Credit: Endeavour Foods.

The Seafood? Top-Tier. No Guesswork Required.

Endeavour works with some of WA’s most responsibly managed fisheries — many of which have earned global recognition for their sustainable practices, all of them handpicked for quality and care.

Exmouth Gulf Prawns – MSC-certified, wild-caught, and snap-frozen at sea for that just-caught freshness.

Shark Bay Scallops – Sustainably harvested to protect both species and ecosystems.

Wedge Island Octopus – Trap-caught, processed immediately, and known for its pristine white flesh.

Albany Sardines – Caught by the Westerberg family and frozen within hours to lock in freshness and flavour.

These producers aren’t just ticking sustainability boxes — they’re leading the way in ocean stewardship, often passing down skills and knowledge through generations.

Processing fresh fish daily in O’Connor. Credit: Endeavour Foods.

Endeavour isn’t just focused on great seafood — they’re focused on doing things the right way. From how they source and deliver to the relationships they’ve built along the way, it’s a business grounded in consistency, care, and a genuine commitment to better industry practices. For chefs, producers and anyone who cares about where their food comes from, it’s a story worth knowing.